Data Protection & Your Rights
em77 Privacy Policy
Your privacy matters to us. This page explains exactly what personal information em77 collects, why we collect it, how it is used, and what rights you have as a player based in the Philippines. We keep things straightforward so you always know where you stand.
What We Collect & Why
Information We Collect and How We Use It
1. Personal Information You Provide
When you register an account on em77, we ask for basic personal details including your full name, date of birth, email address, mobile number, and a preferred username. This information is necessary to create and manage your account, verify that you meet the minimum age requirement of 21 years, and comply with our obligations under applicable Philippine law. We may also request a government-issued identification document during the verification process to confirm your identity and ensure the security of your account. If you contact our support team, any information you share in that conversation — including the nature of your query and any documentation you provide — will be recorded and stored as part of your account history. You are responsible for ensuring that all personal information you submit is accurate, complete, and kept up to date by notifying us of any changes promptly.
2. Payment and Transaction Data
To process deposits and withdrawals in Philippine pesos, em77 collects payment-related information such as your chosen payment method, transaction amounts, timestamps, and reference numbers. We do not store full payment card numbers on our servers — sensitive payment credentials are handled by our regulated payment processing partners using industry-standard encryption. Transaction records are retained in accordance with our legal and regulatory obligations and are used to investigate disputes, detect fraudulent activity, and provide you with an accurate account statement. All payment data is treated with the highest level of confidentiality and is accessible only to authorised personnel on a strictly need-to-know basis. If a payment provider requires us to share specific transaction data with them to complete or verify a transfer, we will do so only to the extent necessary and within the bounds of this Privacy Policy.
3. Platform Usage and Behavioural Data
As you use the em77 platform — whether on mobile or desktop — we automatically collect technical and behavioural information such as your device type, operating system, browser version, IP address, pages visited, games or markets accessed, session duration, and betting or gaming activity. This data helps us maintain platform stability, improve performance, personalise your experience, and identify any unusual patterns that might indicate account compromise or prohibited behaviour. Usage data is also used in aggregate, anonymised form to understand how Filipino players interact with our platform so that we can continually improve the features, layout, and content we offer. We do not use this data to build individual advertising profiles for sale to third parties. If you access em77 through a mobile device, we may also collect device identifiers to help us deliver a consistent and secure mobile experience.
4. Communications and Marketing Preferences
If you opt in to receive promotional communications from em77, we will use your email address and/or mobile number to send you updates about bonuses, new games, events, and other offers relevant to Philippine players. You can withdraw your consent to marketing communications at any time by updating your preferences in your account settings or by contacting [email protected]. Opting out of marketing will not affect our ability to send you essential account-related communications — such as deposit confirmations, withdrawal notifications, security alerts, or updates to our policies — which are necessary for the proper operation of your account. All communications we send will identify em77 as the sender, and we will never send unsolicited messages from unrecognised third-party senders on our behalf. We keep a record of your communication preferences so that we can honour your choices consistently.
5. Cookies and Similar Technologies
em77 uses cookies and similar tracking technologies to keep you logged in, remember your preferences, and help our platform function correctly across sessions. Some cookies are strictly necessary for the platform to operate — for example, session authentication cookies — and cannot be disabled without affecting your ability to use the service. We also use analytics cookies to understand how players navigate our platform in aggregate, which helps us make informed improvements to the user experience for Filipino members. You can manage non-essential cookies through your browser settings at any time; however, disabling certain cookies may limit some features or require you to log in more frequently. We do not use third-party advertising cookies or permit external ad networks to place tracking technologies on em77 pages.
Your Control
Your Rights and How to Exercise Them
Access, Correction, and Deletion
As a player in the Philippines, you have the right to request a copy of the personal data we hold about you, to ask us to correct any inaccurate information, and in certain circumstances to request that we delete your data. To make any of these requests, please contact our support team at [email protected] with a clear description of your request and the email address associated with your account. We will respond within a reasonable timeframe and may need to verify your identity before processing the request to protect the security of your account. Please note that some data must be retained for legal, regulatory, or fraud-prevention purposes even after an account is closed, and in such cases we will explain the basis for retention. Deletion requests that affect transaction records required by law may be fulfilled in a limited or anonymised form rather than by full erasure.
Data Sharing and Third Parties
em77 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We share your data only with trusted service providers who assist in operating the platform — such as payment processors, identity verification services, and technical infrastructure providers — and only to the extent necessary for them to perform their specific function. All third-party partners are contractually required to handle your data in accordance with applicable data protection law and to use it solely for the purpose for which it was shared. In certain circumstances, we may also be required to disclose your information to regulatory authorities, law enforcement, or other government bodies in the Philippines where we are legally obligated to do so. Any cross-border transfer of your data, where applicable, will be conducted with appropriate safeguards in place to maintain the same level of protection you receive within the Philippines.
How Long We Keep Your Data
We retain your personal data for as long as your account is active and for a defined period thereafter, as required by applicable law and our internal data governance policies. Account and transaction records are typically retained for a minimum period in line with Philippine regulatory requirements for licensed gaming operators. After the applicable retention period has elapsed, personal data that is no longer necessary will be securely deleted or permanently anonymised. If you request account closure, we will begin the data retention countdown from the date of closure, subject to any outstanding legal or regulatory obligations. You may request information about the specific retention period applicable to your account data by contacting us at [email protected].
Updates to This Privacy Policy
em77 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, platform features, or applicable law. When we make material changes, we will post the revised policy on this page with an updated effective date and, where appropriate, notify registered Philippine members via the email address associated with their account. We encourage you to review this page periodically so that you remain informed about how your personal information is handled. Your continued use of the em77 platform after a revised policy has been published constitutes your acceptance of the updated terms. If you have any concerns about changes to this policy, please contact our support team before continuing to use the platform.
Questions About Your Privacy?
If you have any questions about how em77 handles your personal data, or if you want to exercise any of your data rights, our support team is here to help. You can also visit our FAQ page for quick answers about account and data queries.
Contact us directly: [email protected]